Generator Athlete Lab

Feb 05, 2025

Very affordable membership program for those who want to give themselves weekly self-care. Awesome staff who are welcoming and unobtrusive. I recommend street parking when coming here as it’s the best deal, only $3 for 1.5 hours.

Jan 30, 2025

Just had an incredible massage here with Brent! My legs and back were in a lot of pain when I came in from dancing & working at a computer all day- and he helped me feel so much better! He also helped me understand a lot of the body’s mechanics in the process-which was great to learn about. Highly recommend Brent! Also make sure you do the Recovery Protocol while you’re here. You’ll leave feeling excellent - physically AND mentally.

Jan 23, 2025

I feel so lucky to have Generator here in Austin. The saunas, cold plunge, and hot plunge are all extremely comfortable and well-maintained by the staff. The cold tub is typically 46-47 degrees which is great and the hot tub is 102-104. There are 3 infrared saunas, 2 of which are private and 1 that is perfect for reading or going with multiple people. Shout out to Griff, Becca, Gabe, Ty, Morgan, McKenzie and all of the staff ... they are so friendly, attentive, and awesome to see regularly. Also big shout out to Brent who I see regularly for massage therapy. It's clear he has years and years of experience and has helped me tremendously with chronic pain I've had for a very long time. If you can get in to see Brent for a 30 or 60 minute massage I highly, highly recommend it.

Jan 16, 2025

I had an amazing full-body workout with Morgan, and I can’t recommend them enough! The session was fun, challenging, and perfectly tailored to what I needed. Morgan has a way of keeping things positive and motivating without any pressure, which made the whole experience so enjoyable. I walked out feeling stronger, energized, and like I actually accomplished something! On top of that, the recovery options here are incredible. I use the sauna, cold plunge, and recovery tools all the time, and they’ve been a total game-changer for my fitness routine. Whether it’s easing sore muscles or just taking a moment to reset, the recovery sessions really help me bounce back and stay consistent. This place has everything you need to feel great from start to finish!

Jan 06, 2025

Generation lab is one of the coolest places in Austin for athletes or anyone who is interested in their personal health and well-being. The sauna/cold plunge/heat plunge protocol is both peaceful, invigorating and energizing. And the compression treatment is a great way to both take care of your muscles as well as force yourself to slow down and sit for 20 to 30 minutes at a time. Parking is easy, making appointments can usually be done the day before, and the staff is incredibly friendly and helpful. Definitely worth trying out. The only warning is that you may get hooked after your first visit!

Dec 06, 2024

Awesome space and vibes! Rocco gave a great mix of novel movements and circuits that pushed me and combined fun and various movements! Can’t wait to try out the sauna and cold plunge recovery!

Dec 06, 2024

Excellent facility and friendly/helpful staff.

Dec 06, 2024

Highly recommend getting a massage with Brent. I’ve been to a lot of places for massages and Brent really listens and works not only on the area of pain - but the origin. Not many massage therapists are that intuitive. You won’t be disappointed. I walked out feeling pain free for the first time in over a month.

Dec 06, 2024

Jess and Brent are miracle workers! I thought I needed to go to the ER due to the severity of nerve pain I was experiencing but it was more manageable after the first session. Customer service is also top knotch and they are a pleasure to work with.

Nov 06, 2024

Brian Brown and the Generator team are awesome. I spent the afternoon trying out their recovery package which included a 30 min IR Sauna, 30 min cold/hot plunges and, finished off with compression sleeves for my hips. I walked away feeling refreshed and ready to crush another workout. Can’t wait for my next visit!

Nov 06, 2024

Dr. Jess and her team are amazing! We loved the experience, the data behind it all, and the people. Highly recommend!

Nov 06, 2024

Had a great visit as a guest of Brian Brown. He did a super job of explaining & experiencing the sauna & plunge pools with us. His enthusiasm and energy is infectious. Thank you!

Nov 06, 2024

I could come here every day. Cold and heat therapy plus a massage is the best treat you can give yourself.

Nov 06, 2024

I regularly cold plunge and sauna. Doing the full protocol was amazing!

Nov 06, 2024

I've been to Generator Athlete Lab probably 70+ times since late April 2024 and love going there after a good run. You get 30 minutes in a sauna, then 15 minutes between the cold tub and a hot tub. The cold tub is usually 48-50 degrees, but I got used to it and wish I was able to spend more time in the cold tub. The only thing I wish Generator Athlete Lab had, was a steam room. Doing this sauna/cold & hot tub combo definitely helped prevent any injuries/soreness, along with boosted my immune system for sure. The first 16 months after moving to Austin, I had really bad sinus issues, but it's cleared up since.

Nov 06, 2024

I’ve been a member of Generator for a few years now and can’t imagine my life without it. The massage therapists are top notch, the service and facilities are impeccable, and the hot and cold exposure protocol is life changing. The community is full of down to earth, kind and passionate people focused on living a healthy and strong lifestyle. Generator Athlete Lab is an Austin gem.

Nov 06, 2024

The best place in Austin for sauna and cold plunge! The facilities are so nice and their cold plunge pool is the largest in the city. I also really enjoy their small group personal training sessions. I always arrive a few minutes early to take advantage of the red light therapy booth before my workouts. Generator Athlete Lab and Dr. Jess make it so easy to prioritize health and wellness. I can't recommend Generator enough!

Oct 06, 2024

Adam was terrific. I needed a targeted recovery massage after an injury and Adam did a great job identifying the problem area. I walked away feeling markedly better. Great massage. I will definitely go back!

Oct 06, 2024

Awesome people, education and great tools for optimum health. I am signing up for a monthly membership.

Oct 06, 2024

Brian and Rocco are great trainers and it is always a fantastic work out. Give them a try! Jeff

Oct 06, 2024

Brian showed me around and guided me through the rehab protocol after my weekend double marathon. The facility and equipment were awesome, and I felt SO MUCH BETTER afterwards!

Oct 06, 2024

Generator Athlete Lab is an awesome facility with exceptional staff. Everyone was incredible friendly and knowledgeable about the recovery protocol, talking extensively through the benefits of the process. The facilities are very clean and well-maintained. Definitely recommend!

Oct 06, 2024

Generator has such an amazing space. I dropped in for a recovery protocol session while in town and I was impressed by their facility. Their infrared sauna, cold/hot tubs, and compression therapy left me feeling amazing after a long week of work and training. I’ll definitely be back anytime I find myself in the Austin area. It is a must stop for anyone looking to increase energy and recovery.

Oct 06, 2024

I got a fantastic massage from Adam, who is really knowledgeable about the human body and how it’s all connected. I felt refreshed and way less tight after my massage.

Oct 06, 2024

I had a wonderful massage with Adam today at GAL. He was professional, listened to my needs and gave me a very therapeutic massage. Adam has strong hands and uses a moderate pressure and stretching techniques to relax tight muscles. After one massage my lower back pain and neck pain were gone. Very grateful. I will be back for another session.

Oct 06, 2024

I had an incredible experience at Generator Athlete Lab! From start to finish, everything was top-notch. I especially loved the cold plunge, which was a great way to recover after an intense workout. The sauna was another standout—so relaxing and rejuvenating! I also got to try the NormaTec compression system, and it made a world of difference for my muscle recovery. The facilities are fantastic, but what really sets Generator apart is the staff—they were all super friendly and knowledgeable, making sure I had the best experience possible. Highly recommend!

Oct 06, 2024

I love how well taken care of the facility is. The sauna, cold plunge, and compression are my favorite recovery tools that feel immediately effective. The personal training is a highlight- it’s clear that Brian and Rocco are passionate about their programming and always give thoughtful instruction and insight.

Oct 06, 2024

I recently visited Generator Athlete Lab in downtown Austin, and it’s hands down the best recovery spot in the city! The facility offers a top-notch experience with a variety of recovery treatments. I was particularly impressed with their sauna and cold plunge options, which provided an incredible contrast therapy session that left me feeling refreshed and energized. In addition to that, their Normatec recovery treatment is a game-changer for muscle recovery. Whether you’re a serious athlete or just looking to relax and recover, this place has everything you need. The staff is knowledgeable and friendly, the atmosphere is clean and modern, and the location in the heart of downtown Austin makes it super convenient. If you’re looking for the best recovery treatments, including sauna, cold tub, and Normatec in Austin, I highly recommend Generator Athlete Lab!

Oct 06, 2024

Just had a spectacular massage with Adam! Make sure you check him out, very knowledgeable and helped my back after a 15 day paddling trip on the Grand Canyon.

Oct 06, 2024

Literally OBSESSED with this place. I come here nearly every day. I do the recovery sessions and always leave feeling so refreshed and rejuvenated. By FAR the best value in Austin for all the services you get and the facilities! And parking is easy and validated up to two hours.

Oct 06, 2024

My coach invited me as a guest for my first ever cold plunge and glad I got to try it. The staff was welcoming and friendly. It's a pretty intimate space, but it's well run and maintained with some great equipment and facilities. I never felt like I was rushed or that people were waiting for me to finish using certain facilities so I assume they have a good handle of the scheduling/rotation which is important given the size of the place. Enjoyed my visit and could see myself returning should I need another recovery session

Oct 06, 2024

Nice sauna & cold/hot plunge setup. And a good spot for sports massage. The team is always helpful & prompt with scheduling, billing, etc

Oct 06, 2024

Pretty nifty setup tucked in to the end of the Seaholm building. They validate for the Trader Joe’s lot. The different parts of the “protocol” are neat way to get your blood moving. The post cold plunge feeling is really relaxing and stuck with me for a while.

Oct 06, 2024

Stopped in for the recovery protocol. I was thoroughly impressed with the experience of the infrared sauna , cold/ hot plunges followed by the normatec compression . My body felt so relaxed yet energized after performing. I would recommend this to anyone who needs to recharge or recover after a workout or long day.

Oct 06, 2024

Thank goodness I found Generator Athlete Lab. At first I went to relieve hamstring pain and got the best massage of my life with Ashleigh. A couple more sessions along with some protocol (hot /cold plunge) and my pain was gone. But the best thing that happened was I found the small group personal training room and met Rocco and Brian. I have been working out with them for a few months now and feel stronger and fitter and happier than I have in a while. They have my best interest at heart and I know its the reason my pain is staying away. Brian's classes are a fun and challenging way to cap my week and get the weekend started. I highly recommend joining me at 7am for a workout.

Oct 06, 2024

What a great place! I just did a restoration session I feel amazing, clean well run and great staff. I met the owner and she makes you feel right at home.

Aug 06, 2024

After being a little chicken about the cold bath, which was pretty damn pleasant pretty quickly, I am GAL's newest fan. I now know what all of the buzz is about. Felt like a million bucks walking out of that place and bought passes for two friends (great gift, both friends were both totally stoked). Incredible staff, kickbutt ownership, awesome experience. Do you and your body a favor and treat yourself to the Recovery treatment. Highly recommend.