Organic Keratin Treatment & Thermal Reconditioning Specialist SF - iHairbook

Feb 04, 2025

Will is the only one I trust now to have my keratin treatments done. He mixes the perfect mix for my hair type to ensure my curls are frizz free and easier to style. I went to Vietnam and the Philippines and the keratin treatment helped me to fight of frizz with the high humidity environment. He works quickly and fun to talk to so times goes by quickly. Location is easy to find and in safe area with plenty of street parking. Easy to book system and he follows up to make sure keratin treatment is right for you. Prices are reasonable especially since my hair is longer side and thick. My hair has looked the best it has in past years and will continue to go back to Will.

Dec 05, 2024

Will did such a great job in helping me get my hair manageable and frizz-free! You’ll love your results!

Nov 05, 2024

My hair has always been such a hassle to deal with, as it is naturally very thick and wavy, making me feel self-conscious about my appearance. But after getting it straightened out thanks to Will’s Organic Brazilian Keratin treatment, my hair has been completely transformed as well as my confidence in self image. The treatment was incredibly fast, with it only taking a little over an hour for Will to work his magic. Not to mention the good deal he charges with it only costing $275, as most hair salons will charge from $500 - $1000 for the same thing. The best thing about getting the Keratin treatment is how long it lasts, as mine lasted almost 4 months, just by using sulfate free hair products. Will has always been very efficient and quick when working with my hair, and always happy to talk to me about ways I could improve the health of my hair, which is something I deeply appreciate. I look forward to getting my next keratin treatment😁

Aug 05, 2024

Clean, efficient, professional, knowledgeable, and dedicated to delivering the best service. I love my hair after I got the organic Brazilian treatment. Thank you Will.

Aug 05, 2024

I enjoyed the entire process of the keratin hair treatment at iHairbook Brazilian Blowout Organic Keratin & Thermal Reconditioning Specialist. It took about 3 hours for my mid-length hair. There were no chemicals used, and Will ensured my hair had minimal to no damage from the process. His genuine advice about aftercare and product recommendations was very helpful, particularly his suggestion to use sulfate- free shampoo. After the treatment, my hair feels smoother and more manageable. It’s been only a week with my hair, so I can’t tell yet how long my hair will maintain. I highly recommend this salon for anyone considering a keratin treatment.

Jul 05, 2024

I was thrilled with my experience here. I’ve gotten keratin treatments for years but this was my first time at this salon. Will is so kind and the experience was great - and my hair is now so silky smooth. Definitely planning to come back!

Jul 05, 2024

The organic keratin treatment exceeded my expectations! For the frizzy hair folks - this is a must! Will was so nice and explained everything. He also made suggestions for my specific hair type that made it look so much healthier! Can't wait to book my next appt.

Jun 05, 2024

Will is really knowledgeable on this organic treatment and really kind! The salon is cozy and relaxing and he will take good care of you and your hair. I love my hair and feel so confident! Highly recommend.

Apr 05, 2024

After many yelps and google search, I'm glad I decided to go with iHairBook Brazilian Blowout & Keratin Specialist. I'm a new and very happy customer with organic keratin (formaldehyde free) treatment + trimmed done by Will today. He’s very friendly and straightforward. Fun conversations throughout my 2.5hrs treatment, made time flew by super quick. But most importantly he is an amazing hairstylist, very knowledgeable with hair and the services he provides. My hair is so smooth and I feel it's very healthy. No chemical smell and Will still opened the salon door for fresh air. 2nd most important, no broken roots from treatments vs some hair salons. His website is very organized with all the informations and treatments that fits your need (he can also give you suggestions before your treatment) and prices so you know what you're expecting. His price is very reasonable for these treatments. The location on main street, but it is very quiet, safe, and convenient. I will definitely go back and recommend you give this salon a try. You won't regret for having beautiful and healthy hair. You will gain knowledge from Will of hair care at home as well. My before and after pictures for you to decide.

Mar 05, 2024

I have to admit Will is born with talent! I am a returning customer since he established his salon business and never have I ever been disappointed with each appointment! I have frizzy and damaged hair, so I need a keratin treatment every few months. I was so excited when he introduced me to the organic keratin treatment because my hair couldn’t look even more amazing, especially when I have an upcoming trip in 2 days! Who doesn’t like organic nowadays?!! The organic keratin is non toxic with no harmful chemicals, and it even lasts just as long as non- organic keratin treatments I’ve tried in the past. This makes styling and maintaining my hair even more convenient during my trip to Asia. My hair looks amazing, as if I was born with natural shiny frizz-free hair! It really boosts my confidence when my hair is at tip-top shape! Good-bye, bad hair days!

Feb 05, 2024

I have been having my hair cut by Will for several years now and I keep coming back because Will does an excellent job with my curly hair. He also does an amazing Keratin treatment when I get tired of dealing with my curly hair. I highly recommend iHairbook

Feb 05, 2024

I recently moved to the Bay Area and found iHairbook on google search. Will is extremely talented, funny and comfortable to be around. I felt like we’d known each other for years. My Keratin and gray touch up looks and feels amazing. His salon offers strong ventilation, so I feel at ease that I am breathing in fresh air all the time instead of inhaling chemicals. Situated in a quiet and safe neighborhood, there’s available street parking. His schedule is flexible enough to accommodate me until late evening! Thanks Will!!

Feb 05, 2024

Thank you, Will! A beautiful salon and great service. I love my hair treatment. I will be back!

Feb 05, 2024

Will is a Professional Brazilian blow out Specialist! I have been going to him for the past 3 years for my hair treatment. He really takes his time and makes sure his customers are satisfied! He is very friendly and gives you a good hair experience!!

Feb 05, 2024

I cannot believe Will has provided over 2100 Brazilian treatments and Japanese hair treatments on his own since 2009!! Will is the king of hair straightening!! Like all the other reviews have been stating, other than the results of the BB treatments, organic keratin with 0% formaldehyde, gray touch-ups and haircuts were incredible with great attention to detail. Scheduling is also flexible as I am coming from SOMA, parking before 5pm is easy to find. Will had stayed late for my most recent appointment and finished around 9pm. The area is clean and safe so leaving at night is not a concern. The salon is modern with great interior design. This is actually for a 10-star review because this is one of the rare salons that provides good air ventilation and purified air during all chemical processing treatments!!

Feb 05, 2024

I had an excellent experience at iHairbook Thermal Reconditioning Specialist SF. I had my hair cut and treated with Thermal reconditioning for an event, and I couldn’t have been more pleased. The salon is super trendy with up-to-date ventilation-filtration system to freshen the air during the treatment process! I would highly recommend this salon to my friends and family. I have already booked my next appointment in 6 months from now! Thank you Will!

Feb 05, 2024

Will is amazing. I come here for haircut, hair color and Brazilian blowout. He takes his time to do an excellent and precise job. I moved here from NYC, and it took a while to find this place, but I'm glad I finally found Will. When you have very short hair as I do, it is difficult to find a place that can cut it well, but I finally found Will (after going to other places and being left with a mullet!! and a shag!!). Thank you Will !!

Feb 05, 2024

Will worked fast and efficiently and was fun to chat with. I purchased a bundle, pricing was clear and transparent. Thank you for taking my frizz away! 😂

Feb 05, 2023

I visited iHairbook to get my Brazilian blowout. Will was just amazing!! My experience with Keratin treatment wasn't great when I got it done in Fremont, but Will did a great job. He was very considerate with what my hair required and explained the entire process very clearly. Loving my hair after the first wash :)) Would definitely recommend iHairbook to get that look that you always wanted!

Feb 05, 2022

Great experience! Would highly recommend to anybody interested in a Brazilian blowout or keratin.

Feb 05, 2022

Great place I done my hair twice super flexible guy honest and professional

Feb 05, 2022

Really really bad experience with this person very rude guy I got balayage service what I want what he give see pictures…..🥺🥺I send him picture how I want my hair done then he give me appointment then after he bleached my hair he told me that he don’t have that colour what I want after he bleached my hairs then he give another colour option . I also got same day Brazilian blowout service not any good result after that service my hairs look same frizzy curly and rough….. I went there from Stockton it was a long drive and also this service took 4 hours I was so tired I ask him if I can take off my shoes coz I was tired this person said no don’t take off your shoes it will be bad smell in my salon ……really really bed expensive with this person

Feb 05, 2022

Will, was thoughtful with the process while taking care of my hair and during the treatment. 5 stars service and professional services.

Feb 05, 2020

Not worth it. Went there to get a brazilian blow out 3 weeks ago spent $500. My hair looks fantastic for 3 days but after 2 weeks it went back to the way it was. Told Will about it but he said he can’t do anything about it. It is so not worth it what a waste of $500

Feb 05, 2020

Will is wonderful! It is clear that he is truly passionate about his clientele and the work he performs. His work is expert-level and I always feel so great after leaving. The environment is so friendly and I've always greatly enjoyed the conversations we've had as I get my hair done. I highly recommend!!

Feb 05, 2019

I am so happy with my hair super excited! He did such a great job and so sweet makes you feel comfortable. My go to place now

Feb 05, 2019

I had my first Brazilian blowout nearly a year ago with Will and I’ll never go anywhere else. Will genuinely cares for his clients and their health. The space is properly ventilated and he has paid the extra costs to make sure his workspace is safe! He even has a formaldehyde detector sitting nearby so you can SEE the air quality. I trust Will and the prices are incredibly fair for the quality of work and time he spends on you. He’s also just so fun to talk to, which is a huge BONUS! I can’t recommend Will at iHairbook enough!

Feb 05, 2018

I went to him on a whim for a drastic cut and we blew me away! He chopped off 11 inches and gave me the cutest a-line bob. I couldn't have asked for anything better!! It looked absolutely amazing!!! I found my new hair stylist :)

Feb 05, 2016

I love going to Will to get my hair cut & styled. He's even fixed mistakes that other hairstylist have done to my hair. He's great!