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Sam Brocato Salon

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4.9
(287 reviews)
Review highlights

"… very welcoming and comfortable. The atmosphere is very professional and friendly. They have many amenities and the staff is there to help. I can't see going anywhere …"

"Excellent service, great environment, and friendly staff."

"Victoria understands people and artistic color."


Overview

Categories

Hair salon, Beauty salon


Hours

Sunday

9:00 AM - 7:00 PM

Monday

10:00 AM - 9:00 PM

Tuesday

9:00 AM - 9:00 PM

Wednesday

9:00 AM - 9:00 PM

Thursday

9:00 AM - 9:00 PM

Friday

9:00 AM - 9:00 PM

Saturday

8:00 AM - 7:00 PM


Description

Located in the heart of SoHo, NYC, Sam Brocato Salon opened its doors in 2008. We are a diverse team of artisans specializing in made-to-wear hair and to skillfully provide a full range of services to achieve your every hair goal: cutting, coloring, smoothing, permanent waving/curling, extensions, and styling. In addition, we offer beauty services including makeup, waxing and brow design. We pride ourselves in our knowledge, expertise, desire and talent to exceed your expectations. Sam Brocato Salon is an open rustic-modern oasis that provides a warm and friendly environment and respite from the hustle and bustle of NYC. We are a customer service-centered culture and are driven by a desire to provide you with a customized experience.


Reviews

Feb 04, 2025

I’ve been to many NY salons and this is the best . You can request joico color which is so much gentler than other coloring and their own hair products are terrific . The staff are all lovely and super talented . 6 stars!


Jan 31, 2025

Management and customer service is unkind and elitist - the stylists and front desk staff are excellent but the attitude about hospitality is truly poor. Its a shame that they have so little compassion for people actively willing to pay for their services. The exception is Cristie who is 1,000% awesome at her job and you should go see her - actual BEST haircuts I’ve ever gotten. Would’ve been fabulous if I had received better customer service but unfortunately management was unwilling to work with me when I had a scheduling issue - tried to speak to them about it but met a brick wall. If you are expecting kindness, go somewhere else.


Jan 29, 2025

HIGHLY RECOMMEND!!! It was my first time there and I will definitely be coming back. I had my appointment with Victoria! She was amazing, from asking me if I’m comfortable and making sure I loved my hair which is surely did :) so friendly and so nice, she understood what I wanted and she gave me a heads up if the hoar I wanted didn’t come out like that which I really appreciated <3 she’s really is magnificent when it comes to hair. I saw her work from TikTok’s and Instagram and I loved it from the moment I saw it. And I showed her a inspo pic of what I wanted and she fully delivered and I love it so much! I fully trusted her with my hair and I will definitely do it again!!! SHES THE BEST!


Jan 15, 2025

Incredibly nice staff and excellent products


Jan 05, 2025

Always have such a great experience at this salon. Diana always does my cuts and blow outs. Victoria always does my color and toner. As a blonde, it’s hard to find a great salon and they are the best!


Jan 05, 2025

Leo gave me the best haircut I’ve had in as long as I can remember. 10/10 recommend.


Dec 05, 2024

Amazing experience at Sam Brocato with the so so so talented Victoria Melton🫶 I came in with some stripy highlights from a different colorist that I didn’t love and Victoria put me at complete ease and saved my hair giving me the most beautiful, natural, blended blonde. I’ll definitely be coming back to Victoria for all my hair needs moving forward. She’s also the absolute sweetest!!


Dec 05, 2024

I came here at the recommendation of a friend, and I was thrilled! Excellent service, great environment, and friendly staff. I got my hair cut by Lisa, who is a gifted stylist. They let you have coffee while you get your hair cut.


Nov 05, 2024

Great salon! Victoria is amazing!! Especially if you’re a blonde girly pop - go see her now. Lesley is also amazing and my cut/blow out always looks so good afterwards and look like the 90s long layer blow out Pinterest inspo pic that I’m going for lol


Nov 05, 2024

I am giving this business an one-star rating because I had an extremely unsatisfactory experience. I paid $52 for eyebrow and lip services, but what I received was a job that was far from professional. The quality was disappointing, and I ended up having to fix my brows myself, which I managed to do much better than they did. As someone who frequently travels for business worldwide, I can confidently say that this was one of the worst places I've encountered. Additionally, the staff gave off a 'mean girls' vibe, which is not something I would recommend to anyone seeking a pleasant and professional experience: I had an appointment to which I arrived on time and they made me wait like 15min when they knew I was in my lunch break, and they weren't even busy. Wouldn't recommend to anyone.


Nov 05, 2024

I’m the type of person who normally leaves the hair salon in tears so I am SO happy to have found this salon. Everyone was so kind the stylist actually listened to what I wanted and gave me my best haircut in YEARS! Will absolutely be returning and recommending to everyone I know.


Nov 05, 2024

Victoria is true artist! I am obsessed with my color and always have a fabulous experience at the salon -


Oct 05, 2024

B is absolutely amazing! Walked out absolutely transformed and loving it! The entire experiece was stress free and B's energy is the best. Went from long hair to short and couldnt have imagined a better cut.


Oct 05, 2024

Extremely rude front desk staff who have no regard for their customers and are only interested in your money. I will never be back here, and I was a loyal customer that got blow-outs twice weekly. WOULD NOT RECOMMEND AT ALL.


Oct 05, 2024

I had the absolute pleasure of getting my wedding haircut with Diana B. From start to finish she took care of me - an absolute master at her craft. Was the best haircut I’ve had in my life full stop. Diana takes her time to ensure she doesn’t miss a single detail. She is also extremely kind and funny - we had a great time together. Could not recommend her enough!


Oct 05, 2024

Whenever I want to look my best, I know I can count on B to get the job done! She's incredibly knowledgeable and talented, and her attention to detail is top notch. Aside from the great results, the salon has an amazing atmosphere and B made me feel right at home. I can't wait to go back and cannot recommend B and Sam Brocato Salon enough!


Sep 05, 2024

I visited Sam Brocato Salon after a series of disappointing experiences at another NY salon, and I'm so glad I did! Victoria was exceptional—she took the time to truly understand my vision and set realistic expectations for future appointments. My hair color has been improving with every visit, and I’m thrilled with the results. I highly recommend Victoria and Sam Brocato Salon!


Sep 05, 2024

Victoria was AMAZING! I got my blonde refreshed with her and she did a fantastic job! Easy to talk to, understands her client well and I will definitely be going back :)


Sep 05, 2024

Wonderful experience!


Aug 05, 2024

Best haircuts in NYC. A little expensive but worth the money.


Aug 05, 2024

Going to SB salon is always a lovely experience; the staff greets you with kindness and wonderful service. The stylists and colorists make sure you’re well taken care of and you don’t leave until you’re absolutely in love with how you look. They listen to you and actually cut the amount of hair you ask for (we love boundary respecters!) and will guide you of course but not force you or surprise you with anything. Trust is big to me, so this matters a lot! I love the staff here so much I bring my nieces here as well when they’re visiting.


Aug 05, 2024

Great salon with a warm & professional environment. Victoria M has been doing my highlighting and does such a nice job!


Aug 05, 2024

I recently visited Sam Brocato Salon for highlights with Victoria M. and I could not be happier with the results! From the moment I walked in, I was greeted with a warm and friendly atmosphere. Victoria took her time in understanding exactly what I was wanting and offered her expert advice to achieve the best look for my hair. The color is exactly what I wanted and I am thrilled with the results! The salon itself is so cute, clean, and modern! I highly recommend Sam Brocato and Victoria!


Aug 05, 2024

It's been impossible to find someone to do the perfect blonde highlights and I cannot say enough good things about Victoria! She really listens and takes her the time to make sure she knows exactly what you want to achieve! Highly recommend!


Jul 05, 2024

I just wanted to get a simple haircut as it’s hot in summer, but Abigail got me a really neat and nice looking shorter hairstyle! Love the service and atmosphere here.


Jul 05, 2024

I’ve been several times to this salon for blowouts and all were positive experiences. This was my first time doing the hair smoothing treatment. I did it with Jade. I had just gotten my hair colored a little over 2 weeks ago (at a different salon in my hometown that I have been going to for years) I was told prior to the treatment that my ends that are lighter might go a shade. I have a root smudge to make my highlights look more natural blended with my dark roots. I didn’t expect the treatment to make my hair so brassy and remove my root smudge and most of the toner from the color I just did. I was upset and tried to point it out to Jade and her response was “it’s just hair people are dying.” I felt like I was being guilt trip for being upset about a ~$500 service that completely RUINED the color that I had just done recently and really loved. It’s also super brassy against my skin tone (with a hard line at the top) and honestly looks SO BAD for me to go out looking like this. Had I know that the treatment would have had this much of an impact I wouldn’t have done it. Pictures of how my hair looked before vs after. This service should not be sold for people with color treated hair.


Jul 05, 2024

Literally the best experience! Cristie Paduano did my hair and makeup for a wedding and I was SO happy. She listened to exactly what I envisioned, helped me refine it by talking through different ideas and techniques, and her execution was flawless. I felt beautiful and would absolutely go back to her any day!! I got so many compliments.


Jul 05, 2024

Mimi was my colorist and she did an amazing job!! She was so kind and sweet, listened to what I wanted and it came out beautiful! Definitely recommend booking with her!


Jun 05, 2024

Not only is Ashley a world class hair colorist, but she is also your number one cheerleader. She treats every client with her whole heart, making it her duty to make each client feel their best and most beautiful after they leave the salon. Since coming to Ashley, I have been both a blonde and a brunette, looking absolutely dynamite in each stage of my hair journey. Her knowledge and skillset are unparalleled. I can assure you, after one session with Ashley, you will feel refreshed, beautiful, and seen. After Ashley, please get your haircut and styled by the brilliant Lisa. You can tell that she is a master at her craft. With just a picture or a description of what you want, she creates a beautiful hairstyle that makes you feel confident and beautiful. Ashley and Lisa work so well together, and their love to make you feel beautiful is palpable.


May 05, 2024

I always go to Gaia for the best highlights ever! Gaia is such a sweet soul and super talented colorist.


May 05, 2024

My first time at Sam Brocato and it was welcoming from the start. My hair colorist, Jade was excellent and went beyond my expectations for my coloring service. I would definitely come back for professional coloring. They also served me coffee which was super helpful for my morning appointment. Thank you again Jade!


May 05, 2024

Sam Brocato is a luxury experience from beginning to end! Not to mention- you leave with your dream hair every time! Victoria will go above and beyond to get you your desired result! She has amazing instincts so I always trust her opinion! So thankful I found them!


May 05, 2024

Wonderful salon, Gaia saved my hair making it even blonder and healthier! I couldn't ask for anything better but a hairstylist like her , professional and kind!