The Confidence Factory

Jan 29, 2025

I had my color done by Lynn and my cut done by Frank. They listened, made suggestions, and made it happen. I am so pleased with the outcome and I feel like a shiny crystal mermaid siren. So happy!

Jan 05, 2025

Ashleigh is an absolute gem of a hairstylist at The Confidence Factory in Sarasota, right off University Boulevard. From the moment you walk through the doors, she makes you feel completely at ease with her warm, welcoming energy. She takes the time to listen and truly understand what you’re looking for, and then works her magic to not just transform your hair but your entire day! Every time I leave her chair, I feel like a completely revitalized version of myself—confident, glowing, and ready to take on the world. I can’t recommend her enough!

Jan 05, 2025

DO NOT GO TO JESSICA!!! You book an appointment by calling or texting her. She confirms your appointment date and time and does not write it down in her book. She did this to me TWICE!! I show up for my appointment and she is not there or she has other clients because she did not write down your appointment time. She states that this is not the way she does business. However, I choose to disagree! Terrible business practices!!!

Jan 05, 2025

I had an amazing experience with Ashleigh! She always does a fantastic job on my hair, bringing out the perfect tone and leaving it looking fresh and vibrant. Her attention to detail and expertise really showed, and I couldn’t be happier with the results. Highly recommend!

Jan 05, 2025

I love going to the Confidence Factory! Ashleigh one of the stylists there is the best at everything. She does blowouts to hair extensions! 10/10 recommend

Jan 05, 2025

If you're looking for a hairstylist who can transform not just your hair but your entire confidence, Ashleigh is the one to see! From the moment you step into the salon, you're greeted by a warm, friendly atmosphere where the staff is not only skilled but genuinely cares about making you feel your best. Ashleigh's expertise and attention to detail are unmatched—she listens carefully to what you want, offering personalized advice and styling options that leave you looking and feeling amazing. Every visit to the salon feels like a mini escape, filled with laughter and good vibes. The team here knows how to make you feel comfortable and at ease… you walk out with more than just a great hairstyle—you leave with a boost of confidence that lasts. The "Confidence Factory" is the perfect name for this place because it's truly a transformation for both your look and your spirit. Highly recommend Ashleigh and everyone on the wonderful team for anyone looking to feel incredible inside and out!

Jan 05, 2025

Love this salon! Everyone makes you feel welcome as soon as you walk in the door. The atmosphere is relaxed, cozy and friendly. My hairstylist, Ashleigh, is the absolute best! She is great at blonding and brining out the beautiful tones in all kinds of hair. I always leave feeling like a million bucks... without having to spend it.

Dec 05, 2024

I saw Jeanette Mussa based on a friend's recommendation and she's amazing! She spent 3 hours highlighting my hair, cutting it better than I expected, then styling it to.perfection. On top of that, her pricing is VERY reasonable and her schedule flexible. You won't regret it!

Nov 05, 2024

I walked in blind. Haven’t had a real haircut in almost three years. Was greeted by a stylist Jeanette and made appointment that had to be ASAP due to a wedding I am going out of town for on Friday. She came in on her only day off to accommodate my schedule. Honestly it was an amazing experience! I absolutely love my hair. It is so healthy and exactly what I asked her to do. If I could rate a ten star I would! Thank you so much Jeanette

Oct 05, 2024

Kai is MAGICAL! I got my hair severely botched at another place. I’m talking I wanted blonde and ended up with blue/grey/black blotchy hair. I went in and Kai did a fabulous job saving my hair and taking her time with me. She got all the color out so I didn’t have to bleach my hair again and used gentle products so that my scalp and hair wasn’t compromised more. All the people there are very nice and friendly. I walked out very happy is beautiful hair that lightened up to same as my natural blonde. Go here if you want your hair done right they know what they’re doing!

Sep 05, 2024

I went in yesterday for a color fix, was elsewhere prior and panicked walking around with bleached hair! I called in and spoke to Lynn who is the Owner and so sweet who had the stylist Ashley do my hair and I left with happy tears. I loved everything about it from the service, atmosphere and its cleanliness. My new hairstylist is the bomb and I have made a friend and found a home and will definitely tell friends and family. Thank you!!!!

Sep 05, 2024

Jeanette Munsa is awesome! Love how she is so professional, kind, and always willing to listen. She knows I’m real picky with my bangs and they are perfect! A real doll! Thanks Jeanette for all you do!❤️

Aug 05, 2024

I wanted to give a review of my experience with Lynn Ouellette at the Confidence Factory. I went in wanting my faded copper hair refreshed and revamped to be a very vivid bright cherry red. She definitely delivered and my hair feels super soft and healthy, in addition to being super vibrant. If you're looking for a new hair stylist for vivids, she's definitely amazing!

Aug 05, 2024

Jeanette Mussa did a fabulous job on my hair!! Love it!! And I am picky. She is highly professional, and was able to schedule me within 2 weeks which was important because I have an upcoming wedding. She has reasonable prices, and was a pleasure to chat with while sitting in the chair. It has been difficult finding a stylist since I move here a few years ago and I was very pleasantly surprised by her flexibility and cheery disposition. I highly recommend her at The Confidence Factory in Sarasota, FL. She is currently taking new clients.

Aug 05, 2024

My stylist Jeanette did sn amazing job! I wanted a copper color which she executed! I was lost and now I'm found with my look! Thank you! ♥️

Jun 05, 2024

I have had vivid hair colors for seven years, going to several stylists in Tampa (where I live) but always felt unfilled in what I received. Until Lynn, when I just decided to drive down south for her art work. I am beyond ecstatic with my mermane and my hair puts a smile on my face on those cloudy days. If you are looking to show off the fairy, mermaid, dragon, she is IT. If you are looking for an uplift, revival. ALL of the stylist's at The Confidence Factory are exactly that confident with a welcoming feel good energy!

Jun 05, 2024

Lynn and her staff are AMAZING. For years I had been asking my old hairdresser for what I received from Lynn today! I look and feel beautiful, my vivids have never looked better!

May 05, 2024

The absolute best stylists I have ever found... Wow. Wow. Wow. Yes..... Yes. Yes. Go......

Apr 05, 2024

Ashley Smalls is the first stylist to understand my complicated hair! So glad my wife recommended her

Apr 05, 2024

Great atmosphere and convenient location! They offered me a water as soon as I came in, which is great on a warm Florida day. Frank did an amazing job with my hair color and my daughter’s haircut. We will definitely be back.

Apr 05, 2024

Lynn did a FABULOUS job on my daughters hair! She made it look better than it has ever looked, and she corrected a lot of problems that prior stylist had created. She is a true artist! Definitely going back! Highly recommend !!!

Mar 05, 2024

After extensive research on FB groups and looking at hairstylists profiles on FB and IG, I made the decision to go see Leianna at the confidence factory for my short hair haircut and I am so glad I did! She's very friendly, easy to talk to and you can tell she enjoys what she does. Being fairly new to the area it's finally nice to say I have someone I can see myself going to again for my hair care. Thanks Leianna!

Mar 05, 2024

Frank is amazing with hair and hair color. I have been seeing him for years, and I am so excited that he joined with The Confidence Factory. My hair always looks and feels one thousand times better after I visit him. Do not hesitate to book with Frank for all your hair and color needs.

Mar 05, 2024

I have been going to this salon for years after trying all the trendy ($$$$$) hair salons downtown Sarasota. I keep coming back for a reason! I am 100% of the time happy with my hair 100% of the time. The way it fades and grows out, true testament to the quality of work done here!!! 100% recommend!

Mar 05, 2024

I loved this salon! Great people, great energy. I’m very picky about my hair and Frank did a fantastic job of listening to what I wanted and genuinely cared about the outcome. Very refreshing

Mar 05, 2024

Lei is amazing over at the confidence factory! She knows how to give the best cut, the best color and I have the best experience everytime. I trust her whole heartedly with my hair not one once of doubt! She’s professional, personable, and conversational and over all a good time! I highly recommend her if you live in the Sarasota area and want a fun cut or color! Also the owner is so nice, and the salon is beautiful and so clean!

Mar 05, 2024

Place is absolutely amazing it's a warm a cozy energy that can't be beat I had Ashley has my hair stylist and she did amazing with my hair color would definitely recommend and will be definitely coming back

Mar 05, 2024

The Confidence Factory is one of the best salons I ever been to.I been going here for about 10 years now. I have mermaid colors and they are awesome here.

Feb 05, 2024

Always worth commuting to The Confidence Factory to get my hair done!

Feb 05, 2024

Ashley and Lei are wonderful stylists that made me comfortable and treated me kindly. Very LGBTQ+ friendly. This my main hair salon now.

Feb 05, 2024

Ashley's the only person that has ever colored my hair. This was a result of seeing her work on a former co workers mom. It was a total transformation that definitely made me not recognize her at first. She stood their after speaking until I realized who she was.Ashleys work definitely gives confidence and makes us almost unrecognizable to people that know us. Her salon name Confidence factory definitely speaks volumes to who Ashley is and what she instills in customers.THANK YOU ASHLEY!!

Feb 05, 2024

I absolutely love this Salon! Leianna is my girl! Just got this shaggy mullet haircut and I love it! Can’t wait to go back for coloring! She nails it every time!

Feb 05, 2024

I had such a great experience at The Confidence Factory. The salon was so clean and well organized. All of the staff I encountered were super friendly. Danielle was phenomenal. We collaborated every step of the way from initial consultation by text until the actual appointment. We were able to achieve every goal I had for my first vivid color. Not only did I leave with the color I had dreamed of but my hair was in better shape than when I walked in. I have anxiety plus PTSD so appointments like this are difficult for me. She was so understanding and non-judgmental. I can't recommend her enough.

Feb 05, 2024

Jessica is my girl and love her to death! She does amazing color and cut. Very flexible around your schedule and cost is in budget. She herself is just laid back and good soul! ❤️❤️

Feb 05, 2024

To any stylists looking to booth rent or looking for a new salon home- I HIGHLY recommend The Confidence Factory. Lynn and the stylists at the confidence factory are extremely welcoming, friendly, talented and KIND! I relocated here a year ago- with having no clientele and no booth renting experience. Lynn made my first booth renting experience more than enjoyable- with plenty of continued support and guidance throughout my time there. The atmosphere is clean, spacious, calm, laidback, relaxing & still fun. The stylists are hardworking and extremely respectful of others belongings, and helping eachother, which is huge in my eyes. There’s so much talent within this salon and it’s truly an amazing place to start your journey, find your hair home, passing through, whatever the case may be. You can learn so much here and grow as big or as contained as you like. Like I said- this was my first booth renting salon I’ve worked in and I couldnt be happier that I found them. You truly can’t go wrong here!!