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The NOW Massage West Hollywood

5

4

3

2

1

4.2
(138 reviews)
Review highlights

"Anye and Mark were so helpful and gave me much relief on pain in my back. I didn’t expect the massage to bring me such comfort! Thank you!"

"The massage therapists are great and the vibe overall is so relaxing."

"Lovely space, smells great, beautiful decor."


Overview

Categories

Massage spa, Spa

Appointments

Book appointment

Hours

Sunday

10:00 AM - 10:00 PM

Monday

10:00 AM - 10:00 PM

Tuesday

10:00 AM - 10:00 PM

Wednesday

10:00 AM - 10:00 PM

Thursday

10:00 AM - 10:00 PM

Friday

10:00 AM - 10:00 PM

Saturday

10:00 AM - 10:00 PM


Description

The NOW Massage West Hollywood located close to The Grove and across from the renowned Erewhon natural food market, offers a space to escape the daily pressures of life through the healing benefits of massage therapy. Guests can can choose between three signature massage styles and pair their service with a variety of custom enhancements. The Swedish-inspired options include: The NOW, a Therapeutic Massage; The HEALER, an energy-balancing Relaxation Massage; and The STRETCH, a Sports-Inspired Massage. Guests can choose from custom enhancements such as: Gliding Cupping, Herbal Heat Therapy, Deep Tissue Massage, Fresh Eyes, Hemp Calm Balm and Gua Sha. Gift an energy shift with Massage Gift Cards for birthdays, celebrations or to give the g...


Reviews

Jan 08, 2025

I always feel so relaxed the moment I walk into the Now Spa and never want the session to end. Johnny has helped me so much with my upper back pain and tension - can’t recommend enough!


Jan 05, 2025

I had the absolute pleasure of receiving a massage from Cynthia at The Now in West Hollywood, and it was nothing short of transformative. From the moment I walked in, Cynthia tailored the session to address my specific concerns, combining just the right pressure with an intuitive approach that left me feeling completely rejuvenated. Her skill and attention to detail are unmatched—I could tell she genuinely cares about her clients' well-being. The atmosphere at The Now is serene and inviting, and Cynthia’s expertise made the entire experience exceptional. If you’re in need of a truly healing and relaxing massage, look no further than Cynthia. Highly recommend!


Jan 05, 2025

If you take nothing else away from this review, at least remember this: Carmella is the best therapist at The NOW West Hollywood. Her touch is incredible, and she has an intuitive ability to target exactly where you need attention. Whether you’re dealing with stress, muscle tension, or just want to relax, she’ll make you feel like a whole new person by the end of the session. The environment at The NOW is also beautiful and serene, but Carmella truly sets the bar high. If you’re booking an appointment, do yourself a favor and request her—you won’t regret it! I'm unfortunately moving away from CA and only just discovered Carmella a few sessions ago and I'm SO bummed I didn't work with her sooner!


Jan 05, 2025

Me encanta venir aquí. Los terapeutas que me atienden siempre me hacen sentir relajada. ¡Volveré pronto!


Jan 05, 2025

Never fails. My favorite ongoing membership to date!


Jan 05, 2025

This place is a gem! The atmosphere is cozy and relaxing, and the massage therapists are skilled at working out tensions seen and unseen. I love that they offer 35 and 55 minute sessions with upgrades, making self care accessible for all. I needed something impactful and quick, and they definitely did the trick!


Dec 05, 2024

Carmella is THE best. I’ve been a repeat customer for The Now for many years because the price, ambience and customer service can’t be beat. And my most recent massage with Carmella is the best I’ve ever ever had. She listened to my needs and knew exactly how to take care of them. I feel like a new person and this was the best experience I’ve ever had. Thank you Carmella! The Now I might become a member!


Dec 05, 2024

Johnny M is THE reason to go to The Now Weho! I’ve suffered from chronic pain due to a car wreck for over 18 years and I’ve been to a LOT of massage therapists in that time. Johnny is one of the most gifted therapists I’ve ever had the pleasure of working with. He is extremely intuitive and knowledgeable! He finds points of tension that have long been forgotten or overlooked. Johnny provides the most relief of any therapist I’ve ever had at The Now (I’ve been a member for more than 5 years and I’ve been to 3 locations). The Now is a wonderful establishment with a uniquely pleasing aesthetic. Make sure you book your next massage with Johnny M!


Dec 05, 2024

Love The Now, my roommate introduced me to them (she has a monthly membership). I’ve gone twice now and I’ve really enjoyed both massages. Had Johnny today and it was great, he really targets points of tension and works out the knots. I carry a lot of stress in my shoulders and neck and he really helped ease the tightness and help me to relax. 10/10 service - will for sure be back to see Johnny and might even get a membership!


Dec 05, 2024

The massage therapist here are great to work with and very knowledgeable. They always go above and beyond to help guests feel relaxed from a stressful day.


Nov 05, 2024

Been a member for years and love this location, always exceptional services and really talented staff! Absolute haven in the city for some R&R. Book with Carmella, Kit, or Adam for a 10/10 massage.


Nov 05, 2024

One of my favorite spots for a massage! I love working with Queen, Caylen, Johnnae, and Theresa—they're all incredible therapists who truly understand the body. Each session leaves me feeling relaxed and educated about my own well-being. The atmosphere is soothing and inviting, making it the perfect escape from everyday stress. I always leave rejuvenated and looking forward to my next visit!


Nov 05, 2024

Would leave zero if I could. My masseuse was Jonny. From the moment I walked in, he basically jumped down my throat to get the massage started. I had a deep tissue bonus—he asked where I wanted to focus and he said it’s best to skip my lower body to do that, so I asked for 5 minutes of lower body and then to focus on the deep tissue which he seemed displeased with. During the massage, he ignored that entire conversation and ended up spending half the time on my legs and used little to no pressure on my entire body, completely ignoring the deep tissue add on I paid for. What’s worse, I had to listen to dogs barking during the ENTIRE massage. Towards the end, I had to interrupt the massage to ask what’s going on with the dogs and he said he could offer me earplugs but that it would cut into my massage time. When I brought this up to the front desk after they told me I should have asked in advance…? How am I supposed to know I was supposed to ask for this… Would not recommend. Go anywhere else. Massage was below average and trash for the price. Customer service nonexistent. Following details of a reservation doesn’t exist. Listening to dogs barking during your entire experience is disturbing and the last thing during what should be a relaxing hour.


Nov 05, 2024

Caylen was absolutely amazing! I had a relaxing massage that left me feeling rejuvenated and stress-free. The ambiance was soothing, the therapist was skilled, and I loved every moment. Highly recommend for anyone needing a break!


Nov 05, 2024

Caylen was my massage therapist, and he was incredible! His deep understanding of the body really helped alleviate my back pain. I always leave feeling fantastic after each visit, and I do feel a difference in my overall well-being.


Nov 05, 2024

I absolutely love this location. The Massage Therapists are incredible! I particularly enjoy working with Adam, Ricardo and Carmella but there’s many other great therapists. Truly a one-of-a-kind experience from top to bottom.


Nov 05, 2024

If you are looking for peace and tranquility, this is the wrong place to go. The membership is a scam. They will lure you into membership but charge you an ADDITIONAL month of membership AFTER you cancel your membership. Service and attitude of workers and managers there beyond horrible. It's clear that the whole establishment just wants money money money.


Nov 05, 2024

I’ve been coming to The Now consistently for over a year and Michelle is by far the best massage therapist I have tried! She actually cares about your problem areas and checks in throughout to make sure the level of pressure is okay. I would highly recommend booking with her for your next massage!


Nov 05, 2024

Johnny has become my go-to therapist whenever I visit The Now. I have chronic migraines exacerbated by tension headaches, and I was told by my doctor (embarrassingly for the past 5 years) that I needed to make regular massages a part of my routine. After an especially migraine-heavy month, I finally decided to get a membership at The Now. Since visiting Johnny every other week, I’ve gone from consistently having 2-3 debilitating migraines per week, to only one manageable migraine in the past two months. It’s totally changed my functionality, and now I prioritize my bi-weekly massage above everything else. I would recommend Johnny and The Now to anyone!! Bonus: if you happen to fall deeply asleep during your massage and begin snoring, the amazingly soothing sound of ocean waves crashing throughout the studio completely masks your snores, which for socially anxious people such as myself, is a huge plus.


Nov 05, 2024

The best massage in here. All healers are great & very professional.


Oct 05, 2024

Cynthia was GREAT! felt like I was on floating on a cloud!


Oct 05, 2024

I had such a good experience today with my massage. It was easy to book. everybody was so nice. the place is beautiful. it’s clean. it smells great. and then I had a fantastic massage!!! Sadly it’s been a minute since I’ve had a massage. This place is the Mecca. Mothership of massage. A+ atmosphere. Kind and gentle staff. Big shout out to Greg.


Oct 05, 2024

I've had a few therapist here so far, and I must say all of them have been exceptional. If you're looking for a place that doesn't lack experienced massage therapist then here is your place.


Sep 05, 2024

Excellent massage. Adam and Stepanka are hands down the absolute best.


Sep 05, 2024

I recently visited this place based on a friend’s recommendation, but unfortunately, my experience was quite disappointing. The massage I received was not what I had hoped for, and I ended up with bruises on my back. Despite my specific instructions, the therapist focused on areas I had asked him to avoid and seemed to apply little to no pressure. It also felt as though he might not have been fully qualified, as he struggled to perform a proper massage and appeared frustrated when I tried to guide him. Additionally, the room was uncomfortably cold, with the air conditioning blowing directly on me, which made it very difficult to relax. They also charged me for the massage, even though I had to stop it halfway due to concerns about the therapist's qualifications. Unfortunately, I can't recommend this place based on my experience. It felt like a waste of both time and money.


Sep 05, 2024

My friend gave me a certificate for $150. I came to The Now WeHo to make an appointment and showed my certificate several times. They asked for a bank card to make an appointment. I picked 80 min with $155 price. In the end when I had already left I saw that they were charging $155 from my card. For what did I show the certificate? Why did you make them? If someone suddenly wants to give a certificate as a gift, I really don’t recommend it.


Aug 05, 2024

I always feel better after coming to the Now. The massage therapists are great and the vibe overall is so relaxing. Less 1 star as it’s so costly.


Aug 05, 2024

I had the best experience at the Now on Beverly. After reading reviews, I specified to have Caylen as my therapist. Caylen was able to target my muscles tightness stemming from years of back pain. I left so grateful for the relief that Caylen’s massage gave me. I asked to focus on that specific area and they listened. Thank you!!


Jul 05, 2024

I never write Google reviews, but Carmella at NOW is talented enough that I had to. She’s truly a magician. 10/10 recommend booking with her! I was having horrible back pain and left feeling so much relief. Now recommending her to everyone I know in LA.


Jul 05, 2024

My back pain is so much better now that I found Carmella! I’m a retired hairdresser who stood on my feet 8 hrs a day for 20 years. Carmella always works out my problem areas and gives me advice on stretches to do in between appointments. I’m so grateful to find her and highly recommend her.


Jul 05, 2024

it was ok 6/10. average quality massage that you can get anywhere. no information on massage therapists and their experience with body work. it’s mostly suited for “the vibe” and just to chill. if you had the best massage in your life - you will know what i mean


Jun 05, 2024

Ask for Sabrina, she’s the best


Jun 05, 2024

Come here every few months and service is always top notch. So glad my girlfriend introduced me! Worth paying a premium for the consistent service.


Jun 05, 2024

Cynthia was one of the best therapists I have ever seen! She addressed all my areas of concerned and I left feeling so much better. Can’t recommend her enough!


May 05, 2024

Didn't like


May 05, 2024

My Massage Therapist Carmella was amazing, of the best massages i’ve had ( if not the best). She addressed all my areas of concern, i could barely move my neck and shoulders as they were in pain. I left feeling soooooo much better, I could function now lol. The therapist has amazing hands, I literally felt that I was also getting energy work.. as an added bonus. Girls in the front are professional and super sweet ,the boutique is also very clean .


Apr 05, 2024

Sarah was great and a terrific therapist. However, the customer service was terrible. Very disappointed in that experience dealing with the other logistics outside of the actual massage.