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The NOW Massage West Loop

5

4

3

2

1

4.8
(362 reviews)
Review highlights

"Kate was able to target all of my problems in just 50 minutes, will be back!"

"From the staff to the atmosphere to the service was a 10/10 highly recommend."

"The woman answering the phone for scheduling at this location is extremely rude!"


Overview

Categories

Massage spa, Spa


Hours

Sunday

10:00 AM - 8:00 PM

Monday

9:00 AM - 9:00 PM

Tuesday

9:00 AM - 9:00 PM

Wednesday

9:00 AM - 9:00 PM

Thursday

9:00 AM - 9:00 PM

Friday

9:00 AM - 9:00 PM

Saturday

9:00 AM - 9:00 PM


Description

The NOW Massage West Loop located on West Madison Street offers a space to escape the daily pressures of life through the healing benefits of massage therapy. Guests can can choose between three signature massage styles and pair their service with a variety of custom enhancements. The Swedish-inspired options include: The NOW, a Therapeutic Massage; The HEALER, an energy-balancing Relaxation Massage; and The STRETCH, a Sports-Inspired Massage. Guests can choose from custom enhancements such as: Gliding Cupping, Herbal Heat Therapy, Deep Tissue Massage, Fresh Eyes, Hemp Calm Balm and Gua Sha. Gift an energy shift with Massage Gift Cards for birthdays, celebrations or to give the gift of relaxation NOW.


Reviews

Feb 05, 2025

Curtis is a great massage therapist .He applied perfect pressure and eased off where needed .He was respectful and kind throughout the massage .I highly recommend Curtis to book a massage at The Now.! I feel rejuvenated and refreshed after his massage.!


Feb 05, 2025

Tina was more than you’d get on a spa in Maui. The vibe here is incredible. Being from out of town,, I wish i could come every day. Love it!


Feb 04, 2025

Audrey was great and I loved my lymphatic drainage massage! Very calming, yet effective. I have the membership and it is so worth it!


Feb 04, 2025

I had a 50 minute massage with Tina and it was absolutely AMAZING! I’ll definitely return for more massages.


Feb 04, 2025

Jacqueline was amazing! I came in with a lot of tension in my lower back, but didn’t know how to get rid of it. Jacqueline made me feel super comfortable and relaxed, I would 100 percent recommend!


Feb 03, 2025

Had a lovely experience and message at the west loop location. Very relaxing and I'm happy with the results! For sure will be back!


Feb 03, 2025

Kinny was wonderful! She made sure I had an enjoyable experience and went above and beyond to provide excellent service. Would definitely recommend her to anyone looking for a deep tissue massage!


Jan 31, 2025

Every time I come here Kate does a wonderful job! Thank you!


Jan 31, 2025

Great as always! I’ve been going to Kate for a few months now and it’s been incredible. My shoulder pain is completely gone! Great service.


Jan 31, 2025

Had issues with the staff here rude Front Desk person. I’ll be avoiding this location because of it


Jan 31, 2025

I had an amazing experience with Emanuel! His technique was excellent—he applied the perfect amount of pressure and focused on all the key areas during my massage. I left feeling completely refreshed and relaxed. Highly recommend!


Jan 31, 2025

Luis and Wayne have the hands of Gods


Jan 30, 2025

I got an 80 min deep tissue with Kate and it was incredible. She checked in about pressure multiple times, seemed to know exactly where to pay attention to, annnd genuinely seemed to care! Would definitely recommend her


Jan 30, 2025

My therapist, Kate K, was absolutely amazing. I came in with back pain and a lot of trigger points and just after 25 mins, I feel so relaxed.


Jan 30, 2025

The woman answering the phone for scheduling at this location is extremely rude! Wednesday, January 29 around 10:45 AM. just simply called to try and find a spot for scheduling I’m a member. I do this all the time between the locations and usually everybody’s very nice like a normal human being picking up the phone for scheduling She gave a ton of attitude as if she couldn’t be bothered or maybe I woke her up from nap or something - very disrespectful The south Loop location team is really nice and courteous, but honestly, this makes me consider canceling my membership. It’s not worth it. There are so many massage options in the city.


Jan 29, 2025

Great service. Very accommodating, would recommend to anyone.


Jan 29, 2025

Had the best massage with Emmanuel. Tailored just to my needs!!


Jan 29, 2025

Highly recommend Kate!


Jan 29, 2025

I had a great session with Kate. She checked in with me throughout the massage to make sure I’m comfortable, she listened to what would like to focus on and took good care of those areas


Jan 29, 2025

LOVE this place. Could not recommend The Now enough! Highly recommend Tina for the best, most relaxing massage!


Jan 29, 2025

Printiss is an amazing therapist. He is so skilled and knowledgeable and I felt so much better after his treatment. I will be a regular client of his!


Jan 29, 2025

Tina was amazing! Love The Now!


Jan 29, 2025

Today was my second massage with Kinny, and she was wonderful. She focused on the areas I asked for and provided the level of depth I requested as well! She is caring and pays attention to detail. 10/10 recommend!


Jan 22, 2025

Came in yesterday and what a great experience! Staff is friendly and welcoming, environment is relaxing, and the boutique is maintained well. Alondra did a phenomenal job relieving tension, primarily in my neck and lower back, leaving me feeling refreshed. I will definitely be back at this location and couldn't recommend it more! I've had several massages and this is by far among the best to date.


Jan 22, 2025

Emmanuel (Mr Divine) was incredible. Will be back ◡̈


Jan 22, 2025

Had a great massage with Amber on 20Jan25 ill be back


Jan 22, 2025

Kate is such a gem, she gives a wonderful massage - her technique is great, I will be seeing her again!


Jan 22, 2025

Kate was absolutely AMAZING!! She was warm and welcoming. She checked in throughout the entire service to be sure I was okay. I can truly say this was the “perfect start”!to my day. Afterwards, I felt refreshed and rejuvenated. If you’re looking for a sign to pamper yourself this is it! Book Kate!! Thank me later🤎


Jan 22, 2025

The Now West Loop is my new go-to place for relaxation. Everyone is wonderful from the front desk (Maria) to the therapists. Everyone I have seen is highly skilled, though Kate has got to be my favorite. It’s no frills, but very clean, calming and zen with the ocean beach waves. I’m considering upping my membership because once a month isn’t enough!


Jan 15, 2025

Curtis was awesome! I got a deep tissue massage. Perfect amount of pressure. he knows exactly what he’s doing. One of the best massages I have ever had. Highly recommend.


Jan 15, 2025

Great relaxing spot for a monthly membership! Michelle is an expert therapist and Maia, Mia, and Jen make it a welcoming environment at the front as well.


Jan 15, 2025

Thank you, Kate, for an awesome massage. I'll be coming for more!!


Jan 08, 2025

Jayda is a new LMT that has great technique and is knowledgeable of the human anatomy to alleviate any signs of pain and discomfort. I look forward to seeing her growth at The NOW Westloop, and with continued practice she will advance herself as one of the MVP Massage Therapists at The NOW Westloop.


Jan 05, 2025

I came in for a massage at the Lincoln Park location and saw Angel. His massage was amazing and was truly a deep tissue massage. There are people who advertise deep tissue, but don’t perform and Angel is not one of those. He paid great attention to my problem areas and i left feeling like a new girl. I would absolutely recommend him for deep tissue. After this massage, I was influenced to get a membership. I then visited the West Loop location to get a massage by Printiss. He was also amazing and very detailed. This massage was different from the first one because Printiss was stellar with his fingers. He gave an excellent foot massage and released a lot of pressure from the knots in my shoulders where I hold stress. He also actually stretched me when I booked the stretch massage. I would absolutely recommend him and will return.


Jan 05, 2025

I've been to west loop location few times trying to find my it person and I got paired with @Kate, she understands my needs and has me feeling better each time I come, everything about my massage has been a great experience


Jan 05, 2025

Kate was fantastic!!


Jan 05, 2025

Update (1/4/25): It's been about 4 weeks since NOW Massage West Loop said that they would reach out to me, and I haven't heard from anyone. It's pretty clear to me that they don't take their customer's feedback very seriously, and I would strongly urge potential customers to avoid this establishment. Original Review: I sent this information to the massage studio after my experience, and I asked for someone to reach out to me, but I never received a response. I hope this information is helpful for others: First, I'd stated that I wanted a relaxing massage, and it was quite “active.” There wasn't much pin-pointing of muscles - it was more of a general full-body, rough rub that moved my entire body as well as the massage table. With all of the movement and shaking, there was very little relaxation. Second, while I understand the need for background sounds, the sound of waves playing on the speakers was incredibly distracting. They were very, very loud, and there was a clear stop and start to the repeating soundtrack that was jarring. For the last part of the massage, the massage therapist used far too much oil, and a large amount of it ended up in my freshly washed hair. A little oil in the hair is totally understandable. But this was a massive amount. The worst part is that I ended up with sticky bits of something in the fine hairs on my neck. I called the front desk immediately upon noticing the stickiness (which looked like little bits of glue or adhesive), and the woman that answered was dismissive from the beginning of the conversation. She said that it was just their massage oil because “it contains botanicals.” When pressed, she said that shampoo should remove it. I kindly mentioned that perhaps they should consider using a different type of oil if this is the result of their current oil, and she said, “We’ve noted your feedback,” and she hung up on me. At home, I tried to get the sticky bits out of my fine neck hair using everything I could think of - shampoo, conditioner, bar soap, make-up remover, baby oil, and even goo-gone. Nothing would remove it, so my husband ended up having to shave the back of my neck to remove the material. I really wanted to love this place, but I unfortunately wouldn't recommend it.